期刊
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
卷 47, 期 -, 页码 108-115出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2015.03.012
关键词
Hotel website quality; eTrust; Online booking intentions; Mediation effect
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers' online booking intentions. Implications were offered for practitioners based on the results. (c) 2015 Elsevier Ltd. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据