THE GOMPERTZ FUNCTION AND ITS APPLICATIONS IN MANAGEMENT

In the present paper, we investigate the Gompertz function, which is commonly used, mostly as diffusion model, in economics and management. Our approach is based on indicating in a given time series, presumably with a Gompertz trend, some characteristic points corresponding to zeroes of successive derivatives of this function. This allows us to predict the saturation level of a phenomenon under investigation, by using only the early values of the time series. We also give an example of applications of this method.