期刊
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
卷 268, 期 2, 页码 613-623出版社
ELSEVIER SCIENCE BV
DOI: 10.1016/j.ejor.2018.02.002
关键词
E-commerce; Omni-channel retailing; Order fulfillment; Buy online and pick up in store; Pricing
资金
- National Natural Science Foundation of China [71571140]
- Social Science Foundation of China [15ZDB150]
- Hong Kong Polytechnic University under the Fung Yiu King - Wing Hang Bank Endowed Professorship in Business Administration
Retailers increasingly adopt the buy-online-pick-up-in-store (BOPS) mode of order fulfillment. We study BOPS in this paper by developing a theoretical model in which a physical retailer (store) adopting BOPS uses a recommended service area to fulfill orders from both determined (online) and casual (offline) customers in one order cycle. We obtain three major findings: (i) The ratio of unit inventory cost to BOPS customers' arrival rate to the store is the key factor that determines the size of the BOPS service area. (ii) From the point of view of product type, we provide the retailer with practical guidelines for judging whether a certain type of product should be allowed for BOPS or not. (iii) When orders can be cancelled, a moderate cancellation policy (MCP) is more beneficial to the retailer than a liberal/strict cancellation policy (LCP/SCP). Furthermore, compared with the reserve-online-pick-up-and-pay-in-store(ROPS) mode, BOPS is less profitable under LCP/SCP, but they have the same profitability under MCP. (C) 2018 Elsevier B.V. All rights reserved.
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