期刊
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
卷 20, 期 4, 页码 363-380出版社
OXFORD UNIV PRESS INC
DOI: 10.1111/jcc4.12124
关键词
Twitter; Agenda Setting; Presidential Primary; Social Media; Campaigns; New Media
Questions exist over the extent to which social media content may bypass, follow, or attract the attention of traditional media. This study sheds light on such dynamics by examining intermedia agenda-setting effects among the Twitter feeds of the 2012 presidential primary candidates, Twitter feeds of the Republican and Democratic parties, and articles published in the nation's top newspapers. Daily issue frequencies within media were analyzed using time series analysis. A symbiotic relationship was found between agendas in Twitter posts and traditional news, with varying levels of intensity and differential time lags by issue. While traditional media follow candidates on certain topics, on others they are able to predict the political agenda on Twitter.
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