期刊
HUMAN COMMUNICATION RESEARCH
卷 41, 期 3, 页码 390-411出版社
OXFORD UNIV PRESS INC
DOI: 10.1111/hcre.12050
关键词
Morality; Social Comparison; Affect; Enjoyment; Moral Disengagement; Morally Ambiguous Characters; Antiheroes
Using social comparison theory as a framework, 2 experiments examined the effects of a person's self-perception on responses to characters who display varying levels of morality. Study 1 found that individuals whose vices were made salient felt more positive affect and enjoyment after reading a narrative featuring a morally ambiguous character (MAC) than one featuring a bad character. Study 2 found that individuals whose virtues were made salient felt more positive affect and enjoyment after reading a narrative featuring a good character than one featuring a MAC. Findings thus indicate that morality salience is an important factor determining responses to different character types. Avenues for future research and theoretical implications of the dual role of MACs are discussed.
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