期刊
TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT
卷 27, 期 10, 页码 1226-1238出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/09537325.2015.1061121
关键词
open innovation; innovation policies; customer communities; collective intelligence; decision-making
资金
- Consejeria de Economia, Innovacion, Ciencia y Empleo [P12-SEJ-328]
- Programa Estatal de Investigacion, Desarrollo e Inovacion Orientada a los Retos de la Sociedad [ECO2013-43856-R]
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision about implementing innovations corresponds to the company. This paper is focused on the customers' activity in open innovation communities. The aim is to identify the main topics of customers' interests in order to compare these topics with managerial decision-making. The results obtained reveal first that both votes and comments can be used to predict user preferences; and second, that customers tend to promote those innovations by reporting more comfort and benefits. In contrast, managerial decisions are more focused on the distinctive features associated with the brand image.
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