期刊
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
卷 39, 期 6, 页码 586-596出版社
WILEY
DOI: 10.1111/ijcs.12209
关键词
Green trust; green satisfaction; green brand equity; behavioral intentions
类别
资金
- Finnish Foundation for Economics and Technology Sciences (KAUTE)
Quality of life of the future generations depends on the efforts of current generations to protect environment. The purchase decisions based on their green behavioral intentions not only helps the society, but also helps companies to gain a green competitive advantage. In this study, the relationships between green satisfaction, green trust, green equity and behavioral intentions are examined. Data were collected from Turkey, Finland and Pakistan with self-administered questionnaires regarding with green white goods. The hypotheses were tested with structural equation modeling. Results of a structural model reveal positive relationships green satisfaction, green trust and green brand equity across three countries. In addition, green brand equity plays a remarkable role in behavioral intentions towards green white goods in general. Managers should consider green trust, green satisfaction, and green brand equity while implementing green marketing strategies in a global marketplace.
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