Spammers Detection from Product Reviews: A Hybrid Model

Driven by profits, spam reviews for product promotion or suppression become increasingly rampant in online shopping platforms. This paper focuses on detecting hidden spam users based on product reviews. In the literature, there have been tremendous studies suggesting diversified methods for spammer detection, but whether these methods can be combined effectively for higher performance remains unclear. Along this line, a hybrid PU-learning-based Spammer Detection (hPSD) model is proposed in this paper. On one hand, hPSD can detect multi-type spammers by injecting or recognizing only a small portion of positive samples, which meets particularly real-world application scenarios. More importantly, hPSD can leverage both user features and user relations to build a spammer classifier via a semi-supervised hybrid learning framework. Experimental results on movie data sets with shilling injection show that hPSD outperforms several state-of-the-art baseline methods. In particular, hPSD shows great potential in detecting hidden spammers as well as their underlying employers from a real-life Amazon data set. These demonstrate the effectiveness and practical value of hPSD for real-life applications.