期刊
PSYCHOLOGY & MARKETING
卷 33, 期 1, 页码 36-47出版社
WILEY
DOI: 10.1002/mar.20853
关键词
-
资金
- Research Council of Norway
- [190418/I10]
Although personality is a key determinant of consumer purchasing decision making, the role of personality traits in impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations among impulse buying tendency (IBT), variety seeking tendency (VST), and the Big Five personality traits within one integrated framework. Based on data from a nationally representative sample of 1644 Norwegian adults, the results show that while IBT and VST might be correlated, they differ significantly with respect to two major personality aspects: neuroticism and openness to experience. Specifically, the present study indicates that neuroticism predicted IBT positively and VST negatively, while openness was a strong predictor of VST and unrelated to IBT. (C) 2015 Wiley Periodicals, Inc.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据