Media enjoyment as a function of control over characters

This paper argues that the enjoyment of interactive media, especially interactive narratives, can be explained via perceptions of control. Specifically, control over a character's choices, lead to higher perceptions of control which increased user enjoyment. Three different experiments using varying narratives, grammatical perspectives and story outcomes support these arguments consistently. This series of studies demonstrates that perceptions of control over media characters facilitate positive attitudes toward media content, corroborating and expanding upon earlier entertainment research. This research demonstrates a low-tech application of content-based user control in new media environments. (C) 2015 Elsevier B.V. All rights reserved.