期刊
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
卷 36, 期 3, 页码 374-388出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijinfomgt.2016.01.002
关键词
Social media; Operational performance; Three-stage DEA; National scenic spots
资金
- National Natural Science Foundation of China [71522013, 71373250, 71490735]
- Youth Innovation Promotion Association CAS
An increasing number of national scenic spots around the world use social media, such as micro-blogs and Twitter, to promote their popularity and improve their operational performance. National scenic spots may adopt different social media behaviors that lead to unbalanced operational performance. This study takes the perspective of social media adoption in national scenic spots by looking into the influence of social media adoption behaviors on operational performance based on the three-stage data envelopment analysis model. We found that most of the national scenic spots in China have low pure technical efficiency and that operational performance, including social media popularity and operational performance, is significantly determined by various social media adoption behaviors. (C) 2016 Elsevier Ltd. All rights reserved.
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