期刊
JOURNALISM & MASS COMMUNICATION QUARTERLY
卷 93, 期 1, 页码 59-79出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/1077699015606057
关键词
credibility; message credibility; news media; journalism; research methods; scale construction; measurement; formative indicators; reflective indicators; confirmatory factor analysis (CFA)
资金
- College of Communications at The Pennsylvania State University
Despite calls to conceptualize credibility as three separate conceptssource credibility, message credibility, and media credibilitythere exists no scale that exclusively measures message credibility. To address this gap, the current study constructs and validates a new scale. Results from a confirmatory factor analysis suggest that message credibility, specifically in the context of news, can be measured by asking participants to rate how well three adjectives describe content: accurate, authentic, and believable. Validity and reliability tests are reported, and contributions to credibility research are discussed.
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