Paper salvage in Britain during the Second World War

This article builds upon recent scholarship on the recycling - or salvage' - schemes organized by the British government during the Second World War. Viewing the act of recycling as part of an interactive communications circuit', it uses records produced by the Ministry of Information to analyse the development of publicity produced for the national salvage campaign. Particular attention is paid to the public's role in shaping the course of the campaign. By demonstrating that a disjuncture between publicity and perceptions of inaction led to a sense of frustration, the article suggests that this example complicates the notion of a people's war'.