期刊
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
卷 14, 期 3, 页码 256-272出版社
INDERSCIENCE ENTERPRISES LTD
DOI: 10.1504/IJMC.2016.076285
关键词
behaviour log data; behavioural measurement; mobile application; mobile apps; mobile apps usage; mobile apps usage pattern; mobile communication; mobile devices; self-report; smartphones
资金
- National Research Foundation of Korea [21B20130011127] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
This study empirically investigates the effect of mobile app types, and the moderating effects of gender and age on mobile apps usage through actual user experience and behaviour log data, as captured by metered software on 7,374 panellists comprised of mobile phone users in the United States in 2013. The apps usage variable is examined from both the width (i.e., reach) and depth (i.e., time and frequency intensity) aspects to capture the multiplicity of mobile apps usage behaviour. The results of this study demonstrated that all of the mobile apps usage dimensions (reach, time usage intensity and frequency usage intensity) were significantly affected by the type of mobile app, with the exception of specific mobile apps in each dimension, by utilising multiple regression with dummy variables. Furthermore, the effect of the mobile app type on its usage was mostly moderated by age alone.
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