Understanding compulsive social media use: The premise of complementing self-conceptions mismatch with technology

Some anecdotal accounts and research reports have suggested that obsessive social media involvement could turn into a compulsive behavior among university students. Unfortunately, the research that sheds light on the possible conditional nature of that relationship is scarce at best. Therefore, this study tries to address this issue by developing a contingency-based model and tests it using data gathered from a sample of university students. The model postulates that compulsive social media use arises due to self-awareness factors, and together they in turn predict problematic learning outcomes. It also postulates that these relationships are moderated by the influence of technological factors. The results indicate that self-esteem has a significant negative influence on compulsive social media use and that interaction anxiousness has a significant positive influence on the same. The results also reveal that only compulsive social media use has a significant direct influence on problematic learning outcomes; and that social media complementarity plays a moderating role in the model. We discuss the implications of these findings for research and practice. (C) 2016 Elsevier Ltd. All rights reserved.