期刊
JOURNAL OF BUSINESS RESEARCH
卷 69, 期 8, 页码 2756-2763出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2015.11.011
关键词
Collaborative consumption; Sharing economy; Governance; Trust; Community
类别
资金
- Austrian Science Fund (FWF) [P24863-G16]
- Austrian Science Fund (FWF) [P24863] Funding Source: Austrian Science Fund (FWF)
- Austrian Science Fund (FWF) [P 24863] Funding Source: researchfish
With collaborative consumption, people are provided with access to a good rather than owning it. The current study addresses the problem of regulation in collaborative consumption communities, investigating whether governance increases cooperation, if and why consumers support a governance system and whether supporters and non-supporters differ in their distrust in others. To address these questions, an experiment (within-subject design) was conducted. After reading vignettes, participants indicated how likely they would cooperate and whether they support governance or not giving reasons for their evaluation. The majority of participants support governance and governance increases cooperation. Supporters argue that humans are egoistic, whereas non-supporters are concerned about negative consequences, asking for alternative incentives. Supporters of governance also differ from non-supporters according to their trust in others. The current study allows valuable recommendation, as more and more sharing networks are created, facing the problem of whether to regulate access or not. (C) 2015 The Authors. Published by Elsevier Inc.
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