Does localized imitation drive technology adoption? A case study on rooftop photovoltaic systems in Germany

The purpose of this paper is to illuminate the spatio-temporal diffusion of rooftop household photovoltaic installations in Germany and to test whether localized imitation drives their adoption. Our study is based on a unique data set of some 576,000 household photovoltaic systems installed in Germany through 2009. We employ an epidemic diffusion model which includes a spatial dimension, and control for temporal and spatial heterogeneity. According to our results, imitative adoption behavior is highly localized and an important factor for the diffusion of household photovoltaic systems. (C) 2016 Elsevier Inc. All rights reserved.