期刊
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
卷 17, 期 1, 页码 78-91出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/IJSMS-02-2016-005
关键词
Attitude; Social impact; Major events; Residents' perceptions
Purpose - The purpose of this paper is to examine the social impact of major sports events perceived by host city residents using Shanghai as an example. Design/methodology/approach - Exploratory factor analysis based on 450 valid questionnaires. Findings - Research revealed six impact factors including four positive ones: image and status, international exchange and cooperation, economic and tourism development, and infrastructure development. In addition, two negative ones are also identified as inconvenience of life and environment pollution and security concern. Taken as a whole, the local residents in Shanghai have a relative positive perception of the impact of major sports events. Four out of six impact factors were significantly predictive of the attitude toward future bidding of major sports events. Originality/value - The existing literature mainly examined social impact of specific events through case study, and little is known about the overall perception of major sports events in general. Accordingly, this paper seeks to bridge the gap by taking an event portfolio approach using Shanghai as an example.
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