MEASUREMENT EQUIVALENCE OF AN INSTRUMENT MEASURING MOTIVATION TO CONSUME LOCAL FOOD: A CROSS-CULTURAL EXAMINATION ACROSS BRITISH AND KOREAN

The purposes of this study were to examine the measurement equivalency of motivation to consume local food between British and Korean groups, and to extend the use of the multiple-group technique of measurement equivalence analysis by demonstrating formal tests that identify whether a measurement instrument shows similar relations among groups. Although multigroup confirmatory factor analyses revealed that measurement equivalence was fully equivalent among groups, this study proved metric and scalar invariance, and partial error invariance was equivalent. The results revealed that the observed variables and their underlying constructs were equivalent among groups. Implications and application of the study findings are discussed.