期刊
JOURNAL OF BUSINESS RESEARCH
卷 69, 期 9, 页码 3772-3779出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2015.12.069
关键词
Confucian philosophy; Customer equity drivers; Customer lifetime value; Sustainable marketing
类别
资金
- National Research Foundation of Korea grant - Korean Government [NRF-2015R1A2A2A04005218]
The authors study whether Confucianism, China's dominant cultural paradigm, is a major driver of customer life tine value (CLV) and sustainability in the Chinese context. Perceptions of young Chinese consumers-are measured regarding whether they believe firms should adhere to-Confucian principles. The scale is then used to examine the influences of Confucian philosophy on sustainable marketing and customer equity drivers. Adherence to Confucianism is shown to significantly and positively affect sustainable marketing but not to affect customer equity drivers directly. Perceptions regarding sustainable marketing activities are shown to positively influence customer equity drivers but not CLV. Customer equity drivers are shown to positively affect CLV. Implications for theory, practice, and future work are discussed. (C) 2016 Elsevier Inc. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据