期刊
COMPUTERS IN HUMAN BEHAVIOR
卷 62, 期 -, 页码 316-326出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2016.04.002
关键词
Internet-mediated sharing; Sharing economy; On-demand economy; Online platforms; Collaborative consumption; Ownership; Motives
资金
- Research Council of Norway [247725/O70]
In this contribution, we scrutinize the diverse motives for internet-mediated sharing as well as their role in shaping attitudes towards sharing one's possessions in commercialized as well as non-commercialized settings. On the basis of qualitative and quantitative research, we first develop a scale of sharing motives, showing that the reasons for participating in online sharing platforms are more nuanced than previously thought. Second, employing a motivational model of sharing, rooted in the theory of planned behavior, we show that sharing attitudes are driven by moral, social-hedonic and monetary motivations. Furthermore, we identify materialism; sociability and volunteering as predictors of sharing motives in different sharing contexts. Against this background, we explore the possible role of monetary incentives as a necessary but not sufficient condition for sharing one's possessions with others. (c) 2016 Elsevier Ltd. All rights reserved.
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