Leveraging patent landscape analysis and IP competitive intelligence for competitive advantage

Patent landscape and the accompanying IP competitive intelligence involves understanding and anticipating the competitive environment within which a company operates. More specifically, IP competitive intelligence highlights emerging IP risks, provides patent portfolio benchmarking, monitors competitor technology development efforts, and predicts commercialization of technology. This paper provides a framework for patent landscape and IP competitive intelligence as driven by strategic intent. This paper advocates the benefits of both quantitative statistical analysis and qualitative human intelligence for IP competitive intelligence. Moreover, this paper defines four Levels of IP analysis with pruned examples for effective competitive intelligence. (C) 2016 Elsevier Ltd. All rights reserved.