期刊
JOURNAL OF TRAVEL RESEARCH
卷 55, 期 8, 页码 1008-1021出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287515606813
关键词
personality; destination personality; self-congruence; fit; similarity; satisfaction; recommendation; word of mouth
When people choose they often prefer similarity, rather than complementarity. This paper argues that the evaluation of a holiday destination is no exception to this tendency. The study introduces tourist-destination personality similarity (TDPS) as a concept that is distinct from perceived overall fit (POF) between tourist and destination, and examines the effects of these two concepts of congruence on vacationers' satisfaction and recommendation behavior. Examining a sample of actual vacationers (N = 308) in a holiday resort, TDPS and POF emerged as two related, but distinct concepts: TDPS was a driver of POF, which in turn increased tourists' satisfaction and actual recommendations of the destination. Our results confirm TDPS as a valuable tool for tourism brand managers and tourism research.
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