Corporate social responsibility in tourism post-2015: a Development First approach

Most large tourism businesses have corporate social responsibility (CSR) initiatives that advance environmental, economic and social sustainability. Existing research shows that initiatives often tend to be ad hoc, however, and linked to cost-savings and the reputation of the business. We suggest that this approach equates with Tourism First planning. In response to the greater demands being placed on businesses to act responsibly in the post-2015 era, we propose a Development First framework for CSR that is adapted from Peter Burns' tourism planning model. This framework has a holistic, sustainable and people-centred focus and enables geographers and other social scientists to analyse the potential for initiatives to lead to positive, long-term development outcomes in different localities.