期刊
JOURNAL OF INTERNATIONAL CONSUMER MARKETING
卷 28, 期 3, 页码 169-184出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/08961530.2016.1165025
关键词
Contextual factors; cross-cultural; consumer behavior; green consumption; sustainability
类别
Green consumption is context-dependent, complex, and multifaceted. Research from environmental psychology, environmental sociology, cross-cultural communication, and consumer behavior is integrated to develop a set of six hypotheses and a new model for green consumption. The model proposes a composite cultural profile (including individual, social/relational, temporal, and biospheric factors) as a mediating variable between individual factors, behavioral intention, and green consumption. The model further proposes contextual factors (economic, social, political, and technological) as a moderating variable on individual attitudes, values and perceived control, individual cultural profile, behavioral intention, and green consumption. A systems approach addresses weaknesses in previous a-contextual models that do not take into account emotional, symbolic, and cultural factors embedded in consumer consumption decisions. The model may offer superior explanations for green consumption behaviors in non-Western socio-technical contexts than that offered by existing theory, supporting more effective decision-making for managers and policymakers.
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