期刊
JOURNAL OF GLOBAL FASHION MARKETING
卷 7, 期 2, 页码 73-75出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/20932685.2015.1131430
关键词
Sustainability; sustainable fashion; green consumer; fair trade; environmental design
类别
This special issue of Journal of Global Fashion Marketing is titled Sustainability and Management in Fashion, Design, and Culture. Sustainability is a multi-dimensional issue that requires a more complex and holistic understanding of humans and their lives. Since the early 1990s, sustainability has been included in studies of fashion, design and culture in various ways. These four articles represent the broad range of research being conducted by global researchers who focus on sustainability. The articles, providing insights into consumers' knowledge, attitude, behavior and perceptions toward sustainable products, will increase practitioners' and academic researchers' understanding of effective marketing and merchandising practices related to sustainable products.
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