期刊
JOURNAL OF TRAVEL & TOURISM MARKETING
卷 34, 期 1, 页码 20-39出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2015.1126213
关键词
Online travel and tourism; e-servicescape; experiential evaluation; functional evaluation; cognition; affection; e-loyalty
In order to address the lack of systematic research on the process through which e-servicescape creates e-loyalty in an online travel and tourism context, a conceptual model is proposed which examines the potential influence of the e-servicescape of travel and tourism websites. The underlying premise is that, given the demonstrated impact of servicescape on loyalty and outcomes in traditional physical travel and tourism settings, such atmospheric cues are likely to play a role in the online travel and tourism context. An affective-cognitive model is used as the basis of the model which posits that e-servicescape of the online travel and tourism websites, through the intervening effects of experiential-affective and functional-cognitive routes, influence the outcomes of online travel and tourism behaviors in terms of e-loyalty. Visitors' previous experience with the website is hypothesized to moderate the relationship between e-servicescape and shoppers' experiential-affective and functional-cognitive reactions. Propositions are derived and the research implications of the model are presented in a travel and tourism context.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据