Improving Socially-Aware Recommendation Accuracy Through Personality

In order to innovatively solve cold-start problems, research involving trust and socially aware recommender systems is currently proliferating. The relative importance of academic conferences has led to the necessity of recommender systems that seek to generate recommendations for conference attendees. In this paper, we aim to improve the recommendation accuracy of socially-aware recommender systems by proposing a linear hybrid recommender algorithm called Personality and Socially-Aware Recommender (PerSAR). PerSAR hybridizes the social and personality behaviours of smart conference attendees. Our recommendation methodology mainly aims to employ an algorithmic framework that computes the personality similarities and tie strengths of conference attendees so that effective and reliable recommendations can be generated for them using a relevant dataset. The experimental results substantiate that our proposed recommendation method is favorable and outperforms other related and contemporary recommendation methods and techniques.