期刊
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
卷 139, 期 -, 页码 76-91出版社
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.obhdp.2017.01.004
关键词
Choice architecture; Cognitive load; Option presentation; Processing load; Sequential; Simultaneous
资金
- Nanyang Assistant Professorship grant - Nanyang Technological University
- ACRF Tier 2 grant - Singapore Ministry of Education [MOE2013-T2-2-059]
This research examines an element of choice architecture that has received little attention whether options are presented simultaneously or sequentially. Participants were more likely to choose dominating options when the options were presented simultaneously rather than sequentially, both when the dominance relationship was transparent (Experiment 1) and when it was not (Experiments 2-3). Depth of cognitive processing mediated the effect of option presentation on optimal choice (Experiment 4). Memory load was unlikely to be the underlying mechanism, as individual differences in working memory span did not predict optimal choice in the sequential condition (which places a greater memory load; Experiment 5), and manipulations of memory load did not reduce the benefits of simultaneous presentation (Experiments 6a-6c). Instead, participants' working memory span predicted optimal choice in the simultaneous condition (which allows for more in-depth processing; Experiment 5), and a manipulation of processing load eliminated the benefits of simultaneous presentation (Experiment 7). (C) 2017 Elsevier Inc. All rights reserved.
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