期刊
INTERNATIONAL JOURNAL OF PUBLIC ADMINISTRATION IN THE DIGITAL AGE
卷 4, 期 1, 页码 49-68出版社
IGI GLOBAL
DOI: 10.4018/IJPADA.2017010104
关键词
Disaster; Donation; Facebook; Fundraising; Japan; Nonprofit Organizations; Social Media; Twitter; Voluntary Actions
资金
- Takeda Inochi to Kurashi Saisei Program Grant
- Japan Society for the Promotion of Science (JSPS) KAKENHI Grant [25885099, 15K11981]
- The Private Aid Initiatives in the Great East Japan Earthquake
- Japan NPO Research Association (JANPORA)
- Japan NPO Center (JNPOC)
- Grants-in-Aid for Scientific Research [25885099, 15K11981, 16K17247] Funding Source: KAKEN
When a disaster strikes, nonprofit organizations face the need to mobilize resources as quickly as possible in a limited time frame. Given its characteristics to instantly spread information to masses of people, social media is considered one of the most effective ways for nonprofits to publicize opportunities to take voluntary actions. Despite the envisioned use, however, little has been examined about the effectiveness of social media in encouraging people to give. This paper takes the case of earthquake, tsunami, and nuclear threat that struck Japan in 2011 to examine whether the use of social media was effective in nonprofit fundraising. Analyzing data collected in an original online survey, the authors find that the use of social media both before and after the disaster has a positive impact on the amount of donations that nonprofits raise.
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