期刊
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
卷 29, 期 1, 页码 355-373出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/IJCHM-12-2015-0736
关键词
Internet; Technology led strategy; Website performance; E-strategic management strategies; Hospitality and tourism; Website evaluation
资金
- ZheJiang Drore Information & Technology Co. Ltd [H-ZG3G]
- Hong Kong Polytechnic University
Purpose - This study aims to review published articles on website evaluation in hospitality and tourism for the period of 2000-2015 to provide a comprehensive updated review, as well as to offer implications for academic researchers and industry practitioners. Design/methodology/approach - Content analysis was adopted by this study to review retrieved articles on website evaluation in hospitality and tourism. Articles were then analyzed from consumers' perspective, suppliers' perspective, and both consumers and suppliers' perspectives using a systematic approach. Findings - Major findings of this study showed that a majority of articles focused on either hospitality or tourism. Moreover, most of the articles generally discussed user interface, marketing effectiveness and website quality. However, these articles did not discuss in detail the implications of website evaluation and ignore the connections between suppliers and consumers to some extent. Research limitations/implications - This study can be used as a reference for academic researchers to extend previous frameworks and for industry practitioners to reconstruct the traditional organizational chart and implementing e-strategic management strategies, including m-marketing. Originality/value - This study updates website evaluation development in hospitality and tourism in the new millennium. The findings of this study provide significant implications for hospitality and tourism researchers and practitioners to encourage supplier-consumer engagement.
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