Harmonious communitarianism or a rational public sphere: a content analysis of the differences between comments on news stories on Weibo and Facebook

In studying online political communication in China, many researchers apply theories generated in the West (particularly that of the public sphere) without questioning their applicability in the Chinese context. Others argue that new theories must be generated from the ground up, often basing these theories on traditional Chinese philosophies. However, the applicability of these approaches remains unproven. This research uses a content analysis to compare comments on news stories on Chinese and Western social media sites. It finds that there is little evidence to support either the use of public sphere theory in China or the use of traditional conceptions of Eastern styles of communication. Chinese netizens were no more subtle or harmonious (if anything, they were more divisive) and were less likely to talk with others, attempt to understand others' opinions or attempt to work towards consensus or resolution. Based on these findings, I propose that future research should attempt to build more appropriate theories based on an understanding of how political ideas are actually produced, transmitted and received in society, rather than continuing to apply foreign or ancient theoretical frameworks without a critical interrogation of their applicability in their context of application.