期刊
JOURNAL OF CONTEMPORARY CHINA
卷 26, 期 104, 页码 249-262出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10670564.2016.1223106
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资金
- Endeavour Research Fellowship - Australian Government Department of Education [4269_2015]
This article studies shanzhai media culture, a specific type of shanzhai culture that copycats the most-watched shows of China Central Television (CCTV) with a sense of satire and play. The article discusses why CCTV has become a popular target of shanzhai, how CCTV's brand shows are shanzhai-ed and what are the political implications of shanzhaing these established programs. By presenting Lao Meng's Shanzhai Spring Festival Gala as a case study, the author argues that shanzhai media culture is a creative, participatory and Internet-facilitated grassroots media production, which attempted to resist and intervene in the power-money hegemony of CCTV underpinned by the disingenuous neoliberal logic of Chinese media. However, this culture failed to do so and has been co-opted and reshaped by the powerful logic it attempted to challenge.
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