期刊
VISUAL COMMUNICATION
卷 16, 期 1, 页码 57-74出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/1470357216668693
关键词
children; food labelling; food packaging; health; information design; labelling; marketing; regulation; transparency; visual communication
资金
- Alberta Innovates Health Solutions
- Canada Research Chairs program
- Calgary Institute of the Humanities
Focusing on how children make food choices, this article presents research to support efforts to meet children's information needs when it comes to food packaging. Using focus groups, the authors examine children's perspectives on 'most healthy' and 'least healthy' packaged food. Findings reveal that children understand whole foods as 'healthy' foods, use the Nutrition Facts label to guide their decisions, and interpret package visuals as literal descriptions of what a food contains. These findings provide evidence-based support to improve food packaging design regulations. Finally, the authors call for transparent visual communication strategies, which aim to improve the critical thinking skills of children, and provide a foundation for informed decision-making across a lifetime.
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