Residents' support for festivals: integration of emotional solidarity

This study develops a conceptual model by integrating social exchange theory (SET), emotional solidarity theory, and community attachment. Empirically, the study tests the adequacy of the model in predicting residents' perceptions of and their support for festival development in Macao. Confirmatory factor analysis and structural equation modeling are used for data analysis. Results indicate that residents' perceived positive festival impacts are influenced by emotional solidarity and community attachment; and their support for festival development can be influenced by their emotional solidarity, community attachment, and perceived festival impacts, both positive and negative. However, the relationship between emotional solidarity and perceived negative impacts is found to be not significant. While the results extend support for SET, as well as theory of emotional solidarity, the findings also show that community attachment is one important determinant of residents' perceptions of and their support for festival development. The findings also shed light on practical implications for festival planers and organizers.