期刊
EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS
卷 23, 期 2, 页码 96-102出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.iedeen.2016.12.001
关键词
Attitude; Mobile; M-repurchasea
资金
- Ministry of Economy and Competitiveness(Spain) [ECO2014-53060-R]
One of the business models that attracts scholars and professionals interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use technology), social factors (influence of a social group), and epistemic factors (compatibility) to determine consumers attitude toward mobile advertising (m-advertising) and mobile repurchase (m-repurchase). The information of 973 mobile shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude toward m-advertising is confirmed to increase m-repurchase through the mobile phone and the indirect influence of personal, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the analyzed market. (C) 2017 AEDEM. Published by Elsevier Espana, S.L.U.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据