期刊
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
卷 31, 期 -, 页码 220-227出版社
ELSEVIER
DOI: 10.1016/j.jhtm.2016.12.005
关键词
eWOM; Destination trust; Intention to revisit; Gender
This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n = 240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed. (C)3 2017 The Authors.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据