期刊
JOURNAL OF BUSINESS RESEARCH
卷 78, 期 -, 页码 69-80出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2017.05.001
关键词
Sustainable consumption; Responsible consumption; Anti-consumption; Mindful consumption
类别
This article provides a foundation for future marketing research on sustainable consumption through the application of three prominent theoretical perspectives of consumer behavior: responsible consumption, anti consumption, and mindful consumption. This article considers how each perspective can help researchers better understand how consumers can engage in sustainable consumption practices, and develops insights that emerge from the simultaneous examination of multiple theoretical perspectives.
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