期刊
SCIENCE COMMUNICATION
卷 39, 期 4, 页码 466-491出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/1075547017718553
关键词
goal framing; willingness to sacrifice; perceived threat of climate change; climate change communication; emotions
This study explores discrete emotions (guilt, fear, hope) as mediators for effects of goal framing on perceived threat of climate change and willingness to sacrifice. To reconcile conflicting evidence, the study introduces and tests the distinction between gain-positive frames (positive consequences of engaging in climate protection), gain-negative frames (avoiding negative consequences when engaging in climate protection), and loss frames (negative consequences of not engaging in climate protection). Results show that gain-negative frames increase perceived threat and willingness to sacrifice, while loss frames increase them through guilt and fear. Hope is increased by a gain-positive frame but subsequently lowers both outcomes.
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