期刊
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
卷 67, 期 -, 页码 163-173出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2017.09.001
关键词
Revenue management; Online travel agents; Dynamic pricing
资金
- Sardinian Regional Government [L.R.7/07]
Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels' online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3 star or less, while dynamic pricing is more likely applied in higher quality hotels.
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