期刊
TRENDS IN FOOD SCIENCE & TECHNOLOGY
卷 68, 期 -, 页码 176-181出版社
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tifs.2017.08.008
关键词
Olive oil quality; Information asymmetry; Health claim; Agronomical practices; Technological practices; Market segmentation
资金
- EU [LPIJ9P2]
- AGER 2 Project [2016-0174]
- COMPETITIVE - Claims of Olive oil to iMProvE The market ValuE of the product
The Italian olive oil supply chain is experiencing great economic difficulties competing in the world markets. The current market scenario is characterized by increasing levels of competition based on cost reductions. Starting from the insights on the Italian olive oil supply chain, this article discuss the possibility of adopting health claims as an effective tool to segment the broad trade category of extra virgin olive oil. We conclude that including a label with the health claim based on olive oil polyphenols content would be useful to effectively signal both the highest quality and the healthiest Italian extra virgin olive oils. (C) 2017 Elsevier Ltd. All rights reserved.
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