There Are Plenty of Fish in the Sea: The Effects of Choice Overload and Reversibility on Online Daters' Satisfaction With Selected Partners

Online dating is often lauded for improving the dating experience by giving singles large pools of potential partners from whom to choose. This experiment investigates how the number of choices online daters are given, and whether these choices are reversible, affects romantic outcomes. Drawing on the choice overload and decision reversibility theoretical frameworks, we show that, a week after making their selection, online daters who chose from a large set of potential partners (i.e., 24) were less satisfied with their choice than those who selected from a small set (i.e., 6), and were more likely to change their selection. While choice reversibility did not affect daters' satisfaction, those who selected from a large pool and had the ability to reverse their choice were the least satisfied with their selected partner after one week. The results advance understanding of how media features related to choice affect interpersonal evaluations.