期刊
EUROPEAN SPORT MANAGEMENT QUARTERLY
卷 17, 期 4, 页码 413-435出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/16184742.2017.1306872
关键词
Team identification; fan identification; identity theory; social identity approach; consumer behaviour
Research question: Existing team identification research uses various definitions, conceptualisations, and theoretical frameworks. In this paper, we provide a theoretical analysis of previous research using the two dominant theoretical approaches: identity theory and the social identity approach. Our primary purpose is to provide a theoretical framework for the on-going study of 'team' identification in sport management research. Findings: Scholars have used identity theory (role) and the social identity approach (group) in their quest to understand team identification, however, limited attention has been paid to the differences between the two frameworks. We focus on two aspects of role and group identification that epitomise divergence in terms of analytical focus and explanations for behaviour: the basis for identification and salience. Implications: The manuscript concludes with three recommendations for future research. First, with the aim of making future research more specific, we recommend the use of fan (spectator) identification in studies using identity theory and team identification (organisation/brand) in studies exploring the influence of group identity. Second, we outline definitions for role (fan) and group (team) identification in sport research. Finally, we reflect on the measurement of team identification.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据