Exploring evolution and emerging trends in business model study: a co-citation analysis

This paper is an early attempt of using co-citation analysis to sort out and to analyze the development and evolution of a latest hot area, business model. A dataset of 1498 records published between 1995 and 2015 is collected from Web of Science database. The empirical results show the latest hot topics in the business model study focus on business model innovation and value creation. In addition, technology oriented articles and strategy oriented articles provide some of the main perspectives of business model study. The conclusions and implications of business model in this paper will be particularly illuminating for both academic research and enterprises' practice application.