Destination Competitiveness: Public and Private Sector Tourism Management in Serbia

This study explores the underlying dimensions of destination competitiveness, analyzing the contributions of government and industry stakeholders in enhancing the competitive position of Serbia on the international tourism market. Exploratory and confirmatory factor analysis were used to explore latent dimensionality of destination competitiveness among 48 competitiveness attributes evaluated by experts from the public and private sectors of Serbia's tourism industry. Results show that Serbian competitiveness structure comprises five dimensions: risk management and adaptive environmental strategies, innovation and product development, planning for sustainable development, networking and community concern, and education for sustainability. The research identifies challenges and suggests areas where private and public linkages should be strengthened in order to enhance the competitiveness of Serbia's tourism industry. Generically, the study advances our understanding of destination competitiveness, its multidimensional nature, and the implications for policy making.