期刊
RESOURCES CONSERVATION AND RECYCLING
卷 118, 期 -, 页码 27-38出版社
ELSEVIER
DOI: 10.1016/j.resconrec.2016.11.020
关键词
Biogas digestate marketing; Private gardeners; Compost; Fertilizer; Credence good
资金
- research project GAERWERT [22402312]
- Fachagentur Nachwachsende Rohstoffe e.V. (FNR) on behalf of the German Federal Ministry of Food and Agriculture
Managing the excessive nutrient surplus in the vicinity of many biogas plants presents an ever-increasing challenge. By opening additional markets for digestate products, plant operators can create alternative routes for their digestate streams and so lessen the economic burdens arising from digestate disposal. A relatively new and promising market is the private garden sector where small quantities of digestate-based products have already been sold with little marketing effort. This niche sector has the potential to develop into something much larger, but to do so, marketers must understand the consumer base. Guided by the consumer decision process model, We found through interviews with private gardeners from southern Germany that consumers' perceptions of value and risk in purchasing soil amendments often rely on credence attributes, making packaging and trust factors paramount in successful marketing of these products. A joint effort from key stakeholders based on these insights could lead to successful integration of digestate-based products into the mass marketplace, thereby helping both to preserve finite resources and to foster the long-term viability of biogas as a renewable energy source. (C) 2016 Elsevier B.V. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据