Tourists' emotional wellness and hotel room colour

In response to the growing wellness trend, the tourism and hospitality industry has offered various wellness services and facilities. Despite the significance of emotion in wellness, research on emotional wellness is surprisingly scant. The present empirical study examined the underlying dimensions of emotional wellness and the influence of guest room colour on emotional wellness via hypotheses testing. Results indicated that calmness is the most dominant dimension of emotional wellness. Results also suggest that a cool colour-themed guest room, particularly green, is preferable. Theoretical and managerial implications are discussed, and future research suggestions are provided.