Vegan men and hybrid masculinity

If eating meat is equated with masculine traits' of emotional stoicism, strength and virility, do vegan men threaten the concept of a stoic and domineering view of hegemonic masculinity? This research explores how 20 vegan men explain veganism in relation to patriarchal, hegemonic masculinity. We argue that vegan men engage in hybrid masculinity by modifying values associated with veganism and femininity to align with traditional masculine standards. By doing so, vegan men contest the narrow definition of hegemonic masculinity but fall short of challenging gender inequalities.