期刊
JOURNAL OF TRAVEL & TOURISM MARKETING
卷 35, 期 7, 页码 835-845出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2017.1422454
关键词
Airport duty-free shopping; satisfaction with shopping experiences; airport retail stores; loyalty; alternative attractiveness
Despite the growth of the airport duty-free shopping market, little research has examined travelers' shopping behavior at airports, shopping at airports being an important source of non-aviation revenue for airport operators. This study was designed to examine travelers' loyalty formation with regard to duty-free shopping at airports by considering the role of perceived value, satisfaction, desire, and alternative attractiveness. A field survey at an international airport was conducted. A proposed theoretical framework was tested using structural equation modeling. Results indicated that perceived value, satisfaction, desire, and loyalty had significant associations, and these variables sufficiently accounted for loyalty. In addition, satisfaction played a prominent role in determining loyalty, and this variable along with desire acted as a significant mediator. Moreover, alternative attractiveness significantly moderated desire and loyalty relationship. Overall, the findings of this study considerably increased our understanding of travelers' evaluation and loyalty generation processes with regard to duty-free shopping at airports.
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