期刊
SOCIAL BEHAVIOR AND PERSONALITY
卷 46, 期 8, 页码 1305-1315出版社
SOC PERSONALITY RES INC
DOI: 10.2224/sbp.6961
关键词
Instagram; social media; social networking site; intention to continue use; perceived ease of use; perceived usefulness; technology acceptance
资金
- Ministry of Education of the Republic of Korea
- National Research Foundation of Korea [NRF-2015S1A3A2046760]
- National Research Foundation of Korea [2015S1A3A2046760] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
We drew on 2 theoretical frameworks-the technology acceptance model (TAM) and uses and gratifications theory (UGT)-to examine the underlying factors that affect the intention to continue using the global social networking site, Instagram. We proposed 2 perceptual factors from the TAM related to use (perceived ease of use and perceived usefulness) and gratification factors from UGT (social interaction, entertainment, information, and self-expression) as key determinants of the intention to continue using Instagram. Participants were 371 college students in South Korea, who completed an online survey. Results showed that perceived ease of use and gratification of both social interaction and entertainment had a positive impact on users' intention to continue using Instagram. These findings advance theoretical and practical understanding of the increasing popularity of Instagram.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据